September 10, 2026
Today, September 10th, we celebrate what would have been Arnold Palmer’s 97th birthday. It’s a day worth pausing for; not just because Mr. Palmer’s name is on our company, but because of what he stood for and how we aspire to honor his legacy.
Mr. Palmer didn’t become “The King” through talent alone. He became who he was through hard work, humility, and an unshakable belief that how you treat people matters more than how many trophies you collect. He signed autographs until every last person had one. He remembered names. He shook hands like he meant it, because he did. He lived by the Golden Rule: treat others the way you’d want to be treated. No exceptions, no shortcuts.
That’s not a slogan; it’s our standard.
That spirit lives in our company culture today. Our Team Members see his influence everywhere:
- Trust — The reliable relationships he built with fans, competitors, and partners alike, because his word always held.
- Educate — A man who never stopped learning, never stopped improving his craft.
- Achieve — He never laid up and he never gave up. Neither should we.
- Motivate — He lifted up everyone around him and inspired them with a simple thumbs up.
Every time we greet a Member or Guest with a genuine smile, every time we go above and beyond without being asked, every time we choose kindness when it would be easier not to, we represent the spirit of Mr. Palmer.
Happy Birthday, Mr. Palmer. We’re honored to carry on your legacy.