The Legends Resort

The Challenge

When Century Golf Partners assumed management of Legends Golf Resort in 2010, Myrtle Beach’s most recognized golf destination faced a common challenge: how to harness scale in one of the most competitive golf markets in the country. With five championship courses, three clubhouses, a 200+ room lodging complex, and a golf school, Legends had the size to lead – but not yet the strategy to differentiate.

Century saw the opportunity to prove how creativity, data and hospitality expertise could transform scale into sustained market leadership.

"For condo owners, Century’s stability has been invaluable. Their operational consistency keeps the resort running smoothly, maintains property appeal, and ensures guests have a memorable stay. Us as owners and Legends has benefitted tremendously from Century's long-term commitment."

- Legends Condo Owner

"Century’s leadership brings consistency and professionalism you can feel on property. The courses play true, the service is reliable, and the experience has strengthened year after year. Their presence has made a real impact."

- Legends Member

"After 35 years at Legends, I’ve seen how Century’s partnership has strengthened our stability and elevated our guest experience. Their leadership provides the structure, resources, and standards that keep our operations organized and our service consistently exceptional."

- Larry Woodberry, VP of Operations

The Century Solution

Legends Golf ResortDrawing on decades of experience in golf, hospitality, and resort management, Century Golf Partners positioned legends as Myrtle Beach’s premier Package Play destination. The team unified marketing, pricing, and guest experience into one cohesive model – where every tee time, room, and meal worked together to elevate both performance and perception.

Key initiatives included:

  • Dynamic pricing across tee times and packages to maximize revenue and market share
  • Clubhouse reinvention, including extensive renovations and the reimagination of F&B offerings to create elevated social and dining experiences
  • Experience expansion through golf technology at the range, a new Par 3 short course, and an immersive putting course that enhanced playability and entertainment value
  • Infrastructure renewal with bunker, cart path, and bridge renovations to elevate consistency and course quality across all properties

This comprehensive transformation created a vertically integrated resort business that showcased what happens when creative thinking meets deep operational expertise.

The Results

  • Market Leadership: Legends commands 22% of market supply yet generates 44$ of total Package Play rounds – representing nearly one in five rounds across the entire Myrtle Beach market
  • Resort Reinvention: Clubhouses, amenities, and experiences were elevated across the board, repositioning all Legends courses as top-tier destinations
  • Capital Strength: Century facilitated a successful recapitalization in 2022, positioning the resort for continued growth and reinvestment

The Legacy

Century Golf Partners transformed Legends into a modern benchmark for integrated resort golf – one defined by creativity, analytics, and experience.

The result: an enduring market leader that reflects Century’s position as golf’s most creative and most experienced management partner.

Legends Golf
Aerial view of a green golf course with sand bunkers, trees, and water in the background.
Green golf course with sand bunkers under a partly cloudy sky, trees in the background.
Aerial view of a large white mansion with columns, surrounded by trees and landscaped gardens.
A golf green with a flagstick, sand bunkers, and a clubhouse surrounded by trees under a blue sky.
A golf course with a water hazard, stone wall, sand trap, and houses lined by trees in the background.
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