We created Palmer Advantage nearly 20 years ago to serve the Members among our private clubs with services enabling them to visit and play at each other’s clubs in an easy manner. Over the course of time, we have expanded this reciprocal club program to include a curation of lifestyle benefits going far beyond just golf to serve the varied interests’ of our Members and their families.
Additionally, as a leader in the private club industry, we began selectively inviting private clubs outside of our portfolio to join Palmer Advantage to expand club options for our Members.
The program is offered in a variety of methods and models. Fee structures vary depending on the implementation. Some are paid for by the Member and others are paid for by the Club. The clubs under management of Century Golf Partners receive favored pricing as well as direct hands-on support from our Networks team.
Our goals are simple:
- Enhance Member satisfaction and loyalty
- Provide additional value to drive new Member sales
- Decrease Member attrition
- Alleviate your Club’s team from golf travel requests
Member Benefits
While the benefits and services of Palmer Advantage are numerous, they can be best summarized into these most-popular categories:
Private Club Access
- Enjoy golf privileges through our proprietary network of private clubs, golf courses, and resort golf destinations
- Receive complimentary green/guest fees at over 100 clubs in North America
- Play at preferred rates at all daily fee and resort golf courses in the Network
Golf Experiences
- Members can join annual “bucket list” golf trips that have visited “Royal Rota” courses, Ryder Cup venues, and numerous other world-class championship golf destinations
- Custom golf event services for when Members need to program golf events away from home
- Access to exclusive Reserve Series golf events at prestigious clubs across the country
Travel Concierge
- Guaranteed best value on travel booked through the Palmer Advantage website or concierge
- Access 100,000’s of hotels and resorts among the world’s best brands
- Cruise on over 40 major ocean and river cruises with 25,000+ voyages
- Member-only travel website to shop travel 24/7
- Dedicated Concierge services for personalized support a “one stop shop” point of service to arrange multi-faceted trips
- And – Members receive travel savings credits for maintaining their Membership that can be spent towards travel. This is a great immediate value upon enrollment as well as a influencing factor toward retention.
Lifestyle
- Access special offers for theme parks and attractions
- Save on tickets to concerts and shows
- Find tickets to sports and other events
- Access Palmer Advantage exclusive offers from our travel, merchandise, and other service partners
Learn More
We invite you to visit the Palmer Advantage website to learn more. For more information tailored to how Palmer Advantage can impact your club, please contact us to start a conversation.